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Channel: Book Publicity Archives - The Book Shepherd
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The Book Shepherd on Authors and Media Interviews

The Book Shepherds on Authors and Media Interviews Ha! You’ve landed an interview on your book; you’ve prepped, only to discover that they person interviewing you is clueless. Or, they have their own...

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Book Awards … Should You or Shouldn’t You?

The Book Shepherds on Book Awards … What do you do when you win a book award? The savvy author tells others about it. Don’t count on your publisher to do it if you are published by someone other than...

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Book Marketing Myth #2 … Major Media Always Sells Tons of Books

 Getting on a Major TV Show will Sell Tons of Books and a Publicist will Get Me On for Sure! If I have heard it once, I have heard it over a thousand times. “I don’t want to market my books … I just...

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Book Marketing Myth #3: You Only Have One Time to Launch a Book

Let’s recap—Book Marketing Myth #1: It’s Not for Me … Really … If not for you, then who? Looked at why the author has got to be the lead, and driver of his or her book marketing success (or failure);...

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GOYT Success Formula for Book Publicity and Marketing Saturday

Yowsa … AuthorU.org and The Book Shepherd have an extraordinary BookCamp popping next weekend, Saturday the 15th … it’s our end of the year gift to you.   How to Create Killer Book Publicity that Sells...

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Book Camp 2014

A special message from Joan Stewart, for next weekend …   If you want to sell books, you’ll sell far more if you’re not just an author. You also need to be an expert, even if you’re writing fiction....

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Shout Out Time Means the “Right” Press Release for Authors

Finally, I took a little time and crafted a “shout out” for myself … with the help of the Publicity Hound Joan Stewart, a press/media release was created abound the multiple book awards that Author...

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The Power of Ingram and How Authors Can Tap into It

Alrighty … many have heard me push the need to do BOTH print and “e” versions of your books. For fast POD service that delivers quality, IngramSpark tops the list.  In partnership with AuthorU,...

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Kick-Butt Author and Publishing Tips and Ahas

Two tips for you today … both connections to goose your headlines and titles for articles, blogs … and yes, books. Headline writers make big bucks for the tabloids, magazines, newspapers and other...

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Don’t Miss OUT – FREE Webinar with #Publishing Must Haves TODAY

  What are you doing today? As in at 7:15 Eastern, 6:15 Central, 5:15 Mountain, 4:15 Pacific? If you are an author or an author-to-be, how would you like to fast forward your publishing ahas in just...

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Great Tool for Authors: Create Your Own Newsletter EASY!

How would you like a daily push for you as an author in book marketing, book promotion, book publicity and YOU as an expert in your topic and industry? Of course you would — at least if you want to be...

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How to Shout Out When Authors and Books Have News

As summer unfolds, many of my Book Shepherd authors who entered their books in award competitions this year have gotten news and have been honored this season—some are Finalists; some are Winners; some...

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The 9 Steps of Writing Your Book

The Stages of Writing and Creating Your Manuscript   1.       Write 50 to 100 words. Congrats … that’s a PARAGRAPH. 2.       Next, string 225 to 250 words … that’s a PAGE. 3.       Depending on your...

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10 BIG Reasons Why You Should Cancel EVERYTHING and be at the 3-Day...

This week delivers the seventh annual Author U extravaganza. And an event that is designed for both newbie and establishes authors to basically take their book to any level they envision. Throughout...

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Ready, Aim, WRITE … it’s National Novel Writing Month. Get your rough draft...

November Delivers National Novel Writing Month! Using the abbreviation and hashtag, NaNoWriMo, the National Novel Writing Month challenges participants to write 50,000 words (their minimum number of...

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Tips for #Authors to Become a Rock Star with LinkedIn

Rock Your #Author Branding and Expertise with LinkedIn Over the weekend, I attended the workshop delivered by LinkedIn expert and author of LinkedIn: 101 Ways to Rock Your Brand, Viveka von Rosen for...

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Hot Spit! Being on TV Will Sell Truckloads of Books!

Getting on a Major TV Show Will Sell Tons of Books and a Publicist Will Get Me On for Sure … IT WILL NOT! Repeating the last few weeks’ blogs on book marketing: If I have heard it once, I have heard it...

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Has Your Book Walked the Plank?

Woot … you’ve got your book—congrats for sure. You are now a “published” author; some sales are coming in; you are promoting it in every channel you can think of, and then an online OMG moment hits. It...

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Authors Thinking Ahead … What’s After Your Book? Another Book … or a “Product”?

Authors Thinking Ahead … What’s After Your Book? Maybe … Another Book … or a “Product”?   Whew … you’ve worked hard … your book is outselling, reviews coming in, maybe a little speaking (personally, I...

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Is There a Book in Your Belly?

Authors can’t write a good book without the Passion Factor. It’s how the book in the belly gets out. Do you have one in yours? It’s their passion that fuels their engines, enables them to work one more...

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